How Facebook Live Selling can Help you Grow your eCommerce Business!

Social Commerce and Live Sales

“Facebook Live videos are watched three times longer than regular videos” — Mediakix.

While social media has always enabled users to become more involved with the brands and people they admire, thus more loyal to them, Facebook Live now allows fans to pause what they are doing and connect with their favorite brands on a whole new level. Facebook Live Sales enables this even further with personalized discounts, coupons, real-time product discovery, live Q&A, and social buying experience even more engaging. But first, let’s take a step back to look at the current state of social media. However, Snapchat and Instagram Stories provide users with raw, behind-the-scenes action. The content posted on those sites is typically short clips rather than long-form material. People like watching videos. It’s also evident that they enjoy watching live videos. As data suggests, people engage 6x more with live video than with a pre-recorded video, proving that live streaming is a highly successful marketing tool. With Facebook being one of the most popular social networking sites, it seems that using Facebook Live is the most effective way of increasing your reach and converting more viewers into loyal followers and customers.

China has shown the world the power of live commerce by making business worth USD 150 billion in sales alone. Many DTC brands are adopting this model to take this ahead.

In today’s article, we will be discussing;

  • What is Facebook Live Sale?
  • Why Facebook Live Sales?
  • Essentials for Hosting a Facebook Live Sale
  • Guide to a Facebook Live Sale
  • Platforms that can help you make Facebook Live Sale
  • Recommended apps for Shopify stores to host Facebook Live Sale
  • Case studies of successful Facebook Live Sale.
  • Conclusion

What is Facebook Live Sale?

Facebook Live gives brands, celebrities, retailers, and everyone else a platform to share valuable content in real-time. And Facebook Live Sales are the craze right now, and it’s easy to see why! They put stores on a fast track of increased sales and profits.

You must be thinking about why to choose Facebook over any other platform. The answer is visible in any study conducted on social media live sales, but let’s break it down in easy-to-understand terms.

Why Facebook Live Sales?

  • Facebook Live assists in beating the Algorithm — If people like, share, and interact with your Facebook Live video, your post will be deemed necessary. And thus, it will appear more frequently in your followers’ newsfeeds.
  • Live Sales are a Cost-Effective Idea — Today, video is one of the most popular types of content on the internet. But recording videos can be costly and time-consuming, which going live isn’t. Moreover, live videos offer more engaging content. The requirements for Facebook Live videos are the least, and they do not need expensive cameras, editing, or elaborate set design. It is all about how you connect with your viewers, engage with them during the live stream, and provide good value to your viewers.
  • Live Sales generate Buzz and Enthusiasm for your Business — Because of the live video interface, viewers have a small window of time connecting to you and buying a product. Customers are more likely to buy if they have a limited time window. Facebook Live sessions can help offer your brand a personality and hype, making it a simple point of differentiation for your store.

Essentials for Hosting a Facebook Live Sale

  • Smartphone — You’re already signed up to social media on your mobile. Why not go live on it? There’s no need for a fancy camera! A good smartphone camera will suffice.
  • The laptop- Laptops are helpful for inventory management, previewing live broadcasts, and reading incoming comments and questions from your viewers.

The two most prevalent triggers of live sales interruptions are dying computers and poor internet. What is the solution?

  • Power Source- A reliable power source or a power bank would solve the first issue.
  • Fast Internet- The second issue can be solved using an Ethernet adapter or a fast WIFI network- one that can transmit data at 10–100Mbps. Say goodbye to low-quality videos.
  • Tripod- Only a few things are more annoying than watching a shaky video. That is why you should have a tripod! A tripod can stabilize your video while still allowing you to display your products with your hands-free.

Guide to a Facebook Live Sale ‍

1. Get ready for all of the products you want to sell

2. Choose a date and time

3. Promote and advertise

4. Set up your equipment and space in the days before the live sale

5. Make a list of notes to help you navigate the live sale

6. Connect with your audience, include them, and sell

7. The Conclusion

Read More: Checklist for Successful Live Stream

Platforms that can help you make Facebook Live Sales effectively



  • Billing and Invoice Software
  • Inventory Management Software
  • Multi-Channel eCommerce Software
  • Social Selling Software
  • ECommerce Software
  • ECommerce Software for Small Business


  • Introductory Price: $49.00/Month
  • Business Price: $149.00/Month
  • Free Trial Plan of 30 days



  • Audience Engagement
  • Live Streaming
  • Event Scheduling
  • Multi-streaming
  • Customizable Branding


  • Basic: Free
  • Standard: $23.36/Month
  • Pro: $35.05/Month

Recommended Apps for Shopify Stores to host Facebook Live Sale

SoldLive: FB Comment Selling

Sold live allows your Shopify store to quickly sell products directly from your Facebook live stream sale. It generates invoices and sends them to customers who comment in the proper format during the Facebook live sale. The app can read details like size and color and match them with items to show your customers select and click on. Or else, they may define the specifics of orders in their comment.

The app creates an invoice and a checkout link for all the products any customer commented on and sends them for payment. When a product is sold out, it generates a waitlist and automatically notifies the waitlist when the item is back in stock again. When your live sale ends, your customers will check out, and you will receive the paid invoices automatically.

Highlight Features

  • Your customers don’t’ need to register on another website to sync with Shopify.
  • During your live stream, shoppers can continue to comment to add more products to their cart.
  • The software is also compatible with both Facebook pages and groups.
  • The app is entirely automated.

Price: From $49/month. 14-day free trial.

Rating: 5/ 5

Case Studies of Successful Facebook Live Sale ‍

1. The Funky Fair Live Sale Campaign

The campaign ran three sales in 4 days for 20 minutes each and was such a massive success that it saw more than 7k views on day one and day two and more than 10k views on the third day.

2. L’Oreal’ Malaysia

The campaign reached over 2.6 million people, increased sales by four times average daily sales, and was a huge success.


So, please don’t take too much pressure about it, smile, and happy selling.

To complement your Live Sales, we have handpicked hundreds of eCommerce resources that can help you grow your store — Best eCommerce Resources of 2022

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