How Facebook Live Selling can Help you Grow your eCommerce Business!

Social Commerce and Live Sales

  • What is Facebook Live Sale?
  • Why Facebook Live Sales?
  • Essentials for Hosting a Facebook Live Sale
  • Guide to a Facebook Live Sale
  • Platforms that can help you make Facebook Live Sale
  • Recommended apps for Shopify stores to host Facebook Live Sale
  • Case studies of successful Facebook Live Sale.
  • Conclusion

What is Facebook Live Sale?

Why Facebook Live Sales?

  • Facebook Live assists in beating the Algorithm — If people like, share, and interact with your Facebook Live video, your post will be deemed necessary. And thus, it will appear more frequently in your followers’ newsfeeds.
  • Live Sales are a Cost-Effective Idea — Today, video is one of the most popular types of content on the internet. But recording videos can be costly and time-consuming, which going live isn’t. Moreover, live videos offer more engaging content. The requirements for Facebook Live videos are the least, and they do not need expensive cameras, editing, or elaborate set design. It is all about how you connect with your viewers, engage with them during the live stream, and provide good value to your viewers.
  • Live Sales generate Buzz and Enthusiasm for your Business — Because of the live video interface, viewers have a small window of time connecting to you and buying a product. Customers are more likely to buy if they have a limited time window. Facebook Live sessions can help offer your brand a personality and hype, making it a simple point of differentiation for your store.

Essentials for Hosting a Facebook Live Sale

  • Smartphone — You’re already signed up to social media on your mobile. Why not go live on it? There’s no need for a fancy camera! A good smartphone camera will suffice.
  • The laptop- Laptops are helpful for inventory management, previewing live broadcasts, and reading incoming comments and questions from your viewers.
  • Power Source- A reliable power source or a power bank would solve the first issue.
  • Fast Internet- The second issue can be solved using an Ethernet adapter or a fast WIFI network- one that can transmit data at 10–100Mbps. Say goodbye to low-quality videos.
  • Tripod- Only a few things are more annoying than watching a shaky video. That is why you should have a tripod! A tripod can stabilize your video while still allowing you to display your products with your hands-free.

Guide to a Facebook Live Sale ‍

1. Get ready for all of the products you want to sell

2. Choose a date and time

3. Promote and advertise

4. Set up your equipment and space in the days before the live sale

5. Make a list of notes to help you navigate the live sale

6. Connect with your audience, include them, and sell

7. The Conclusion

Platforms that can help you make Facebook Live Sales effectively


  • Billing and Invoice Software
  • Inventory Management Software
  • Multi-Channel eCommerce Software
  • Social Selling Software
  • ECommerce Software
  • ECommerce Software for Small Business
  • Introductory Price: $49.00/Month
  • Business Price: $149.00/Month
  • Free Trial Plan of 30 days


  • Audience Engagement
  • Live Streaming
  • Event Scheduling
  • Multi-streaming
  • Customizable Branding
  • Basic: Free
  • Standard: $23.36/Month
  • Pro: $35.05/Month

Recommended Apps for Shopify Stores to host Facebook Live Sale

SoldLive: FB Comment Selling

  • Your customers don’t’ need to register on another website to sync with Shopify.
  • During your live stream, shoppers can continue to comment to add more products to their cart.
  • The software is also compatible with both Facebook pages and groups.
  • The app is entirely automated.

Case Studies of Successful Facebook Live Sale ‍

1. The Funky Fair Live Sale Campaign

2. L’Oreal’ Malaysia




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